Sarika Durrant Jewellery
What inspired you to design jewellery?
It’s safe to say I am totally obsessed with jewellery, from wearing it to now designing it. From the time I was a little girl, I would deck myself up with some form of jewellery. Like I keep saying I don’t leave home without wearing it! I guess the inspiration came from this passion for jewellery. It’s one of those things you dream of and then when you actually have the chance you grab that opportunity with both hands and make the best of it.
How do you keep your designs original?
In my mind nothing is really original; we are all inspired by something or someone. But I do believe in sticking to what you know best and what comes to you naturally. My policy is if you don’t see yourself wearing it then don’t design it!
How would you describe your Brand/ Products?
SDJ is eye catching, fun, daring at times, made with a lot of enthusiasm, affordable and most importantly not mass-produced. You may end up with a piece of SDJ that I probably won’t make again.
What draws you to Sri Lanka’s precious and semi-precious stones?
Firstly, we are blessed to live in a country that has these stones in abundance. There are a variety of stones for you to work with. Its’ also a plus point when your family has been in the quartz mining industry for over 40 years, of course not for the jewellery industry but that’s what made it a lot more interesting, when you have the raw material at hand and are given the opportunity to create pieces of jewellery.
Are you inspired to design pieces for a certain type of woman? Who is she?
My designs are based mainly on my taste, what I would like to wear. Basically, she is not afraid to stand out. It does help when you receive compliments on what you are wearing. Also note I do bling for men as well, in the form of cufflinks. So I guess in both cases it would have to be designing pieces for people who like to be noticed and have good taste.
Do you have a favourite piece/collection and why?
My favorite piece would have to be the ‘Elvis’ Ring. It was the first piece I made and I’m so proud of it. It’s a chunky ring that you are meant to wear on your pinky finger. I now do it in rose quartz as well, as initially it was in a smoky quartz.
What is your favourite Sri Lankan gem stone and why?
My favorite gem stone would have to be the Blue Sapphire, it’s probably one of THE most sort after stones, which has so much history dating back to 800BC. Princess Diana’s engagement ring was the Sri Lankan blue sapphire, It is also my birth stone.
What is your vision for the future of your brand?
Everyone dreams of taking their business to the next level, I think it’s safe to say I have conquered the local market so now I’d like to go global. Am working on a couple of things, so watch this space!